Puzzle Lab
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Victoria, British Columbia · Shopify shop · puzzlelab.com
Company size not establishedMain products hit
Tinka Robev and Andrew Azzopardi cut wooden jigsaw puzzles carrying work by Canadian artists, with shaped edges and whimsy pieces.
Yesterday morning, a new 50% U.S. tariff took effect on a range of Canadian products, including puzzles.Source: puzzlelab.com, Aug 23, 2026
Puzzles carry the US Section 338 duty of 50% as of August 22, 2026. Puzzle Lab now applies an automatic 20% discount, called TARIFF-SPLITSIES, to US orders to cover about half of the duty itself.
In their own words
It still represents a meaningful cut to our product margin, but it's the best we can do to not shut them out of the market completely.
Tinka Robev (Puzzle Lab co-founder/CEO), quoted by CHEK News · cheknews.ca, Aug 18, 2026
Puzzle Lab's co-founder explains why the company is absorbing half of the new US tariff itself rather than passing the full cost to American customers.
Our fear is should the tariffs remain in effect through the Christmas ordering season, that will have larger impacts on our seasonality and our revenues moving forward.
Tinka Robev (Puzzle Lab co-founder/CEO), quoted by CHEK News · cheknews.ca, Aug 18, 2026
Robev says the real risk is the tariff staying in place through the Christmas season, when US sales make up a much bigger share of revenue.
For eligible orders shipping to the U.S., Puzzle Lab is applying an automatic 20% discount to our products to help offset about half of the tariff burden.
Puzzle Lab · puzzlelab.com, Aug 23, 2026
Puzzle Lab's own announcement of its TARIFF-SPLITSIES discount for US buyers.
Quoted word for word from public posts and articles. Owners can claim the listing to add or remove a quote.
Made in Canada
The puzzles are cut in the company's own downtown Victoria studio, which also runs a retail store on Government Street.
On the tariff list
- HTS 9503.00.00 · Tricycles, scooters, pedal cars and similar wheeled toys; dollsʼ carriages; dolls, other toys; reduced-scale (“scaleˮ) models and similar recreational models, working or not; puzzles of all kinds; parts and accessories thereof · 50% since Aug 22, 2026
Wooden jigsaw puzzles cut in Victoria: "Our puzzles are crafted with care out of our downtown Victoria, BC studio." The company names the line itself: "a new 50% U.S. tariff took effect on a range of Canadian products, including puzzles."
Rates are the additional US duty under Section 338. About the tariffs
Sources
- puzzlelab.com · accessed 2026-09-09
Our puzzles are crafted with care out of our downtown Victoria, BC studio.
- puzzlelab.com · accessed 2026-09-09
Puzzle Lab was founded by Tinka Robev and Andrew Azzopardi, who met studying architecture at the University of Waterloo in 2012.
- puzzlelab.com · accessed 2026-09-09
For eligible orders shipping to the U.S., Puzzle Lab is applying an automatic 20% discount to our products to help offset about half of the tariff burden.
- puzzlelab.com · accessed 2026-09-09
Shopping from the US? We're going splitsies on tariffs.
- cheknews.ca · accessed 2026-09-09
If we were drop shipping from Asia, for example, these tariffs wouldn't apply because they would be coming from overseas.
- vicnews.com · accessed 2026-09-09
These people are spending 30 per cent of their waking hours here helping me achieve my dream of this business. I want them to feel valued and supported.
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